H&M presents “Modern Essentials” selected by DAVID BECKHAM by Fashion Channel
Style icon David Beckham has shot his latest H&M campaign for the launch of the spring 2016 Modern Essentials selected by David Beckham collection. The commercial was shot on the streets of Lisbon, where David realises that everyone wants to dress just like him.
It’s the second time David has worked with director Fredrik Bond, taking on the theme of their last commercial where comedian Kevin Hart dressed exactly like David. In this new film, David leaves his hotel to discover that everyone around him is wearing the same as him, including skateboarding kids, a baby, a grandma, and everyone in the city. The campaign highlights David’s role as a style leader to millions of men around the world. The pieces he wears in the film, all selected by David from the Modern Essentials collection, are the perfect example of his timeless style.
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