Over the last couple of years there has been one man in the UFC who has changed the viability and mainstream appeal of the entire sport – Connor McGregor. McGregor is a polarizing figure. His attitude, appearance, origin story, and accomplishments all make him larger than life, and it has become impossible for anyone involved in the world of Mixed Martial Arts to ignore him or write him off.
Like all big characters, McGregor is both loved and hated by millions – there are few who are “neutral” in their opinion of him.
And, while most of it is attributable to his record in the ring, his attitude towards other fighters, his quick wit, bravado, and confidence, a large part of what makes McGregor so entertaining is his aesthetic.
So today, I’m going to break down the key elements of his appearance and explain why they contribute to his overall brand and meteoric rise.