GQ Style Fashion Director Elgar Johnson looks at lad style and culture today, and its influence on fashion.
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Starting his journey in London with Game of Thrones actor Alfie Allen, menswear designer Astrid Andersen and Footballistically Arsenal presenter Boyd Hilton, Elgar then heads to Liverpool, to shed light on a new mindset and visual identity among young lads.
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In a brand new series for Vogue and GQ, 4 editors are dispatched to trace 4 British style movements then and now. Over the course of 4 episodes, each editor meets designers and experts, cultural figures and tastemakers, to find out the defining moments behind these trends, and what they mean to a new generation today.
The Lad – Live now on GQ
Modern Dandy – Live now on GQ – https://youtu.be/1o0oZH1Ckb4
New Traditionalists – Live now on Vogue – https://youtu.be/Okhts2zvE8Y
New Romantics – Live now on Vogue – https://youtu.be/8ivZqBcxRUQ
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The Lad: Ep. 1 | The Roots of British Style | River Island | British GQ
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