Today, #KimKardashian West turns 39. The mother of four has a lot to celebrate: her adorable family, a hallmark television show, a new law career and 149 million Instagram followers. These are accolades she’s earned, in part, through a lifetime of leaning into beauty transformations that have kept audiences watching. When the world first met Kardashian West in 2006 as Paris Hilton’s assistant, she was already sporting a can’t-be-missed head of dark hair flat-ironed to glossy perfection and shining with the surefire early signs of star power. Not long after came the warp speed makeovers she’s made her signature, with no set of bangs or shade of blonde unturned.
By 2010, #KardashianWest was practically the definition of the bombshell beauty equation: Tousled, voluminous hair, out-to-there lashes, deft contouring that sharpened her features against a famously sinuous frame. When husband Kanye West came into the picture, Kardashian West embraced a new kind of experimental severity that won her a high-fashion following: crisp slicked-back ponytails, modern Veronica Lake waves to cement her place in Hollywood, and icy, front-row-reveal dye jobs to go with her exaggerated cat eyes and signature nude lips.
As Kardashian West grows older, it seems she’s only getting more confident with her risk-taking aesthetic, not to mention passing her penchant for transformative beauty looks on to her mini-me, North. Here, a look back at her beauty evolution.