Dress like Conor McGregor | How Conor McGregor uses Fashion and Style to Build his Brand

Conor McGregor is one of the Ultimate Fighting Championship’s ( UFC ) best MMA fighters, a style icon, a fashion icon and known for his wide array of suits and the infamous Conor McGregor Gucci coat. In this video, we look at how Conor McGregor hasn’t just got success in the octagon, but also by using his style and fashion to grow his brand.

To do this, we look at his wide array of suits, shirts, shorts and bottoms, along with more extravagent items such as the Gucci coat. We specifically look at how you can dress like Conor McGregor, but more importantly spend time looking at how he uses fashion and style to build his brand. This explores his brand persona and the individuals personas we get to see in the public, namely:

1) Conor McGregor the Fighter
2) Conor McGregor the Entrepreneur and Businessman
3) Conor McGregor the character that’s larger than life

For those wondering who Conor McGregor is:

Let’s have a quick rundown on who Conor McGregor is. Coming from Ireland, Conor McGregor doesn’t come from a wealthy background and had to struggle for his success.

Working in a plumbing job he hated, as a trained fighter he decided to go all in to reach the UFC, where he has gone on to achieve massive success not only as one of the best fighters, but building up his personal brand to be one of the best recognised stars in the world today.

This has also seen Conor McGregor evolve his style significantly over the years, today being as well known for his taste in fashion as much as he is known for his ability in the octagon.

It’s important that Conor McGregor’s taste in fashion go hand in hand with his brand and specifically his public personas. It’s all connected to put out a single public profile which characterizes precisely who he is.

Now, a persona is an aspect of an individual’s character that is presented or perceived by others. Conor McGregor uses this to push himself as his brand. His story is one of rags to riches, something which appeals to many people out there regardless of context. This was achieved using his ability in MMA, probably the fastest growing sport in the past 30 years and currently one of the most watched sports in the world, especially among young men, Conor McGregor’s target market.

Conor McGregor’s been incredibly successful as an MMA fighter and equally successful as a style icon for men. The man exhudes confidence, wealth and success and he uses his choice in fashion to do this. It’s vital to understand how you dress plays a vital role in the persona that others see and how you want to be perceived.

If you enjoy this video please take a look at other star analysis videos in the following link:

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Music – Pipe Choir “Stand Up”

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