Global Sports Brand PUMA and Women’s Creative Director, Rihanna, debuted the FENTY PUMA by Rihanna SS17 Collection at Paris Fashion Week.
The collection takes inspiration from 18th century France and fuses it with a street style vibe. The collection interprets the romance and grandeur of French culture with a delicate color palette, luxurious fabrics, intricate ruffles and playful bows. Rihanna reimagined items of PUMA’s sport heritage and brought them to the fashion community in the beautiful salons of Hotel Saloman de Rothschild.
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